SMASH CULTURE
Smash culture is the theme of the most important issue of the year for TJF Magazine. The March issue comes out at the same as the World’s worst financial crisis since the 1920’s. It is a moment to reflect on the values of our society and the return to a authentic economy: a new awareness of our real possibilities not only from an economic point of view but through rediscovering human and social values. Smash culture is to be seen as the totality of those silent revolutions that starts with the digital and virtual and arrives at a new multi-racial and multi-religious society. We ask "is this a serious identity crisis, or is it an opportunity for the growth of humanity that must not be missed?" It is not a time of renewal but of rebirth in the search for new models of style and media, for a new, more conscious and articulate consumer who takes back possession of the ethical and moral values of a society in rapid evolution. At two years from the re-launch and new positioning of TJF magazine, through images and unprecedented editorial research, this issue describes the difficult but stimulating reality of luxury and perforce that of jewellery and of watch-making. A new adventure to experience together, side by side with our partners who have been with us over the years.
Paolo Novembri
Publisher
Smash culture is the theme of the most important issue of the year for TJF Magazine. The March issue comes out at the same as the World’s worst financial crisis since the 1920’s. It is a moment to reflect on the values of our society and the return to a authentic economy: a new awareness of our real possibilities not only from an economic point of view but through rediscovering human and social values. Smash culture is to be seen as the totality of those silent revolutions that starts with the digital and virtual and arrives at a new multi-racial and multi-religious society. We ask "is this a serious identity crisis, or is it an opportunity for the growth of humanity that must not be missed?" It is not a time of renewal but of rebirth in the search for new models of style and media, for a new, more conscious and articulate consumer who takes back possession of the ethical and moral values of a society in rapid evolution. At two years from the re-launch and new positioning of TJF magazine, through images and unprecedented editorial research, this issue describes the difficult but stimulating reality of luxury and perforce that of jewellery and of watch-making. A new adventure to experience together, side by side with our partners who have been with us over the years.
Paolo Novembri
Publisher
A black and white world
The trends in colours that are chosen by fashion designers and interior designers are influenced by the mood of the general public
BY Patrizia Ventimiglia
We are certainly not seeing the world through
rose-coloured glasses these days- in fact, quite the opposite, as the international economic crisis continues to make us look at reality in terms of black and white.
Only by forcing ourselves to look towards the future with optimism, can we make out a horizon that is showing a few traces of colour.
Global events affect the mood of the world, the mood of creativity, and even the colour ranges chosen to create new styles in fashion, design, and furnishings for the upcoming seasons.
2009 and 2010 are going to be complex years of reflection, aimed at identifying new certainties, new lifestyles, new rules, and new values…..
The trends in colours that are chosen by fashion designers and interior designers are influenced by the mood of the general public
BY Patrizia Ventimiglia
We are certainly not seeing the world through
rose-coloured glasses these days- in fact, quite the opposite, as the international economic crisis continues to make us look at reality in terms of black and white.
Only by forcing ourselves to look towards the future with optimism, can we make out a horizon that is showing a few traces of colour.
Global events affect the mood of the world, the mood of creativity, and even the colour ranges chosen to create new styles in fashion, design, and furnishings for the upcoming seasons.
2009 and 2010 are going to be complex years of reflection, aimed at identifying new certainties, new lifestyles, new rules, and new values…..
Contemporary Visions
Florence celebrates David La Chapelle
BY Paolo Briscese
Ten years after his last show in Italy, David La Chapelle is back at the Poggiali and Forconi Gallery in Florence. This exhibition shows La Chapelle's aesthetic style, which draws on a lot of symbolism, and all the behavioural and emotional questions that go along with it. He offers new, original ideas by breaking down and destabilizing the social conventions from which he gets his inspiration. La Chapelle has created a new style of his own which evolves from his obsession with colours, his incredibly strong use of tones, and his idealization of the image he is interpreting. Four main sections stand out in the Florence show: Deluge, Recollections in America, Star System, and Heaven to Hell. ………
Florence celebrates David La Chapelle
BY Paolo Briscese
Ten years after his last show in Italy, David La Chapelle is back at the Poggiali and Forconi Gallery in Florence. This exhibition shows La Chapelle's aesthetic style, which draws on a lot of symbolism, and all the behavioural and emotional questions that go along with it. He offers new, original ideas by breaking down and destabilizing the social conventions from which he gets his inspiration. La Chapelle has created a new style of his own which evolves from his obsession with colours, his incredibly strong use of tones, and his idealization of the image he is interpreting. Four main sections stand out in the Florence show: Deluge, Recollections in America, Star System, and Heaven to Hell. ………
Smash Culture
Smash Culture can be defined as an evolution of Punk Culture, it is the result of multiple, emerging
subcultures that are flourishing from web communities and youngsters around the Globe. The
"Smash" term is used to describe a blend of different world elements, which have become intertwined
due to globalization, rapid information transferal, and web reality. Punk culture, which was born in
the 1970’s in the UK and the United States, promoted individualism, freedom, and self expression.
We can certainly say that Smash culture has a similar philosophy to Punk, in that it’s the antithesis
of conformity, which is usually at the epicentre of style, culture, and media……..
Smash Culture can be defined as an evolution of Punk Culture, it is the result of multiple, emerging
subcultures that are flourishing from web communities and youngsters around the Globe. The
"Smash" term is used to describe a blend of different world elements, which have become intertwined
due to globalization, rapid information transferal, and web reality. Punk culture, which was born in
the 1970’s in the UK and the United States, promoted individualism, freedom, and self expression.
We can certainly say that Smash culture has a similar philosophy to Punk, in that it’s the antithesis
of conformity, which is usually at the epicentre of style, culture, and media……..
Goth Punk chic
Photographs BY Matthew Shave
Stylist Marcella Martinelli
Jewels Stephen Webster
Aquamarine ring Garrard
Black latex high-waisted skirt
and gloves Atsuko Kudo
Photographs BY Matthew Shave
Stylist Marcella Martinelli
Jewels Stephen Webster
Aquamarine ring Garrard
Black latex high-waisted skirt
and gloves Atsuko Kudo
