GREEN FUTURE
Culture is coming back into fashion, despite the powerful counter influence of pop
culture in which "celebrities" and the media are the dominant conveyers of information,
reflecting the deep malaise of a society ridden with guilt feelings.
Western consumerism is creating severe social disparities, emerging markets and
vast migrations are blurring geographical borders. Great climate changes profoundly
disturb the collective conscience. Green Tribes or Green Vision are being born, which
go beyond politics.
Green Vision is becoming a way of life, imbuing a stronger sense of responsibility,
ethical behavior and serious thought that are urging the values of unbridled
consumerism toward simple, genuine things that are, most importantly, not for sale.
New scientific standards are being applied to protect the environment, and Generation
Y is growing up. The very young seek a point of reference and cultural identity. Look at
the recent interest in mythology and classical antiquity, at the great historically-themed
movies and the magical fantasies like Harry Potter.
In the meanwhile we are seeing more of the Rainbow Youth, a generation that’s
growing in years but not in spirit, as they cling to their desire to appear eternally young.
In a Westernized world this generation will continue to define the parameters of consumption
and entertainment.
There’s a new willingness to look into oneself, to contribute to society, to give value to
things, to one’s own history, and to the appreciation of local and folk cultures……………
Culture is coming back into fashion, despite the powerful counter influence of pop
culture in which "celebrities" and the media are the dominant conveyers of information,
reflecting the deep malaise of a society ridden with guilt feelings.
Western consumerism is creating severe social disparities, emerging markets and
vast migrations are blurring geographical borders. Great climate changes profoundly
disturb the collective conscience. Green Tribes or Green Vision are being born, which
go beyond politics.
Green Vision is becoming a way of life, imbuing a stronger sense of responsibility,
ethical behavior and serious thought that are urging the values of unbridled
consumerism toward simple, genuine things that are, most importantly, not for sale.
New scientific standards are being applied to protect the environment, and Generation
Y is growing up. The very young seek a point of reference and cultural identity. Look at
the recent interest in mythology and classical antiquity, at the great historically-themed
movies and the magical fantasies like Harry Potter.
In the meanwhile we are seeing more of the Rainbow Youth, a generation that’s
growing in years but not in spirit, as they cling to their desire to appear eternally young.
In a Westernized world this generation will continue to define the parameters of consumption
and entertainment.
There’s a new willingness to look into oneself, to contribute to society, to give value to
things, to one’s own history, and to the appreciation of local and folk cultures……………
1_ MITHOLOGY IN PROGRESS
2_ AUSTERITY D-LUXE
As a reaction to waste and irresponsible behaviour, consumers are stymied. A strong philanthropic approach to their lives and quest for meaning is the ultimate luxury to be associated with acquisition. Luxury is feeling good about oneself and how one can change things even a step at a time.
As a reaction to waste and irresponsible behaviour, consumers are stymied. A strong philanthropic approach to their lives and quest for meaning is the ultimate luxury to be associated with acquisition. Luxury is feeling good about oneself and how one can change things even a step at a time.
3_ GREEN VISIONS
Reaction to social behaviour and impoverishment of quality of life is now creating a radical approach to environmental issues. The green vision is no longer related to a national flag or political direction but to a state of mind that goes beyond fashion and seasons. In the following years more carriers related to Eco projects and environmentally related issues will arise creating new jobs.
Reaction to social behaviour and impoverishment of quality of life is now creating a radical approach to environmental issues. The green vision is no longer related to a national flag or political direction but to a state of mind that goes beyond fashion and seasons. In the following years more carriers related to Eco projects and environmentally related issues will arise creating new jobs.
4_ BLUR-REALITY
The high speed changes in our daily lives go beyond fashion and passing fads. A dramatic change in taste, new aesthetic codes, the blur between our "local reality" and the extremes of the WEB world is bringing amusing and unexpected, new scenarios into our lives.
The high speed changes in our daily lives go beyond fashion and passing fads. A dramatic change in taste, new aesthetic codes, the blur between our "local reality" and the extremes of the WEB world is bringing amusing and unexpected, new scenarios into our lives.
